"Women and Bicycling Means Sustainable Business"
The logic behind that title?
- Women make or influence 80 percent + of buying decisions. (Any thriving corporation today has long since figured this out.)
- Your business is not immune to that influence — with women as customers, employees, local community leaders, supplier decision-makers, executives, board members and more.
- Your business likely needs a greater cause through which it can integrate its sustainable values and mission, and in ways that resonate particularly with women.
- Engage with women around bicycling and count them, an incredibly influential consumer base, as your partners in sharing and practicing a broad, long-term sustainability vision. (Oh yes, these women will also buy your goods and services, and talk about your brand in a positive way.)
Check out what more Andrea Learned has to say in her HuffPost article!
